OCA is a leading financial company in consumer credit in Uruguay, which has been providing services for more than 50 years. Since 2007, it has been part of Itaú Unibanco, the largest private bank in Latin America.
A few years ago, OCA began a digital transformation process in order to modernize its business processes and capture a segment of the population that it was not reaching. In that sense, and as part of its digital transformation, it decided to completely redesign its mobile application with the aim of providing a virtual branch able to provide the same services that could be provided in a physical branch, but at the clients’ fingertips.
A mobile application was developed with a modern and up-to-date design, which allows OCA customers to access the main services such as viewing their account statement, viewing their transactions, blocking cards, requesting loans, operating with OCA Blue, or added-value services such as paying for parking fees and cell phone recharges.
The main technologies used were Kotlin, Swift, and Jenkins.
We obtained extremely positive results since, via its new mobile application, currently with 220 thousand monthly users, OCA was able to advance in its digital transformation process, capturing a new segment of the population and allowing it to automate different business processes. It is possible to access the different services offered by OCA in an agile and fast way from the application completely autonomously, with minimal or no interaction with the physical branch.
On the other hand, the company uses the mobile application as another communication channel for its promotions and services, by means of notifications that reach the customer’s cell phone and allow quick access to discounts and new services. All this can be appreciated with the comments and scores in the Google and Apple App Stores, that have placed it in first place for more than a year in the rating of financial services apps, being a reference in this field.